DESIGNED
IN ASSOCIATION
WITH

Corporate Identity Manual

The British Rail Corporate Identity Manual comprised four volumes, using the MULT-O 23-ring binder system. The four binders were issued in three installments: Binder 1 (not numbered), issued in July 1965, contained information on Basic Elements (symbol, logotype, lettering and colour). Binder 2, issued in November 1966, contained guidance on Printed Publicity plus some additional sheets for insertion into Binder 1, and future insertion into Binders 3 and 4, which were issued together in April 1970, together with additional sheets for the first two binders. Binders 3 and 4 contained information on architecture and signposting, rolling stock, lineside equipment, road vehicles, ships, liner trains, uniforms, stationery, miscellaneous and appendices (including an index) although two sections were ultimately to remain empty.

Key
s – superseded

Binder 1

July 1969
List of Sheets Binder 1

Introduction

July 1965
Frontispiece

July 1965
Insert

July 1965
Contents

s
July 1965
Foreword (Stanley Raymond)

s
January 1970
Foreword (Henry Johnson)

s
January 1972
Foreword (Richard Marsh)

January 1977
Foreword (Peter Parker)

s
July 1965
Introduction

0/1 s
April 1966
Introduction

0/01
July 1985
Introduction

0/01/1
July 1985
Introduction (continued)

April 1965
Authorised applications

Section 1: Basic Elements

1/01 s
April 1965
Description and use

1/01
April 1985
Description and use

1/02 s
April 1965
Symbol

1/02
April 1985
Symbol

1/03 s
April 1965
Symbol

1/03
April 1985
Symbol

1/04 s
April 1965
Symbol with grid positive only

1/04
April 1985
Symbol with grid positive only

1/05 s
April 1965
Symbol with grid reverse only

1/05
October 1987
Symbol with grid reverse only

1/06
April 1965
Symbol in colour

1/07 s
April 1965
Symbol and logotype

1/07
December 1979
Symbol and logotype

1/08
April 1965
Symbol and logotype with grid positive only

1/09
April 1965
Symbol and logotype with grid reverse only

1/10 s
April 1965
Rail Alphabet

1/10
April 1985
Rail Alphabet

1/11 s
April 1965
Rail Alphabet black letters

1/11
April 1985
Rail Alphabet positive letters

1/12 s
April 1965
Rail Alphabet white letters

1/12
April 1985
Rail Alphabet negative letters

1/12/1 s
September 1965
Rail Alphabet combined sheet lowercase

1/12/1
April 1985
Rail Alphabet combined sheet lowercase

1/12/2 s
September 1965
Rail Alphabet combined sheet caps and numerals

1/12/2
April 1985
Rail Alphabet combined sheet caps and numerals

1/13
June 1965
Symbol

1/14
June 1965
Symbol outline

1/15 s
January 1968
Symbol correct and incorrect usage

1/15
October 1985
Symbol correct and incorrect usage

1/30 s
April 1965
House colours

1/30 s
January 1969
House colours

1/30
November 1974
Colour

1/31
January 1965
Colour B.R. Rail Blue

1/32
January 1965
Colour B.R. Flame Red

1/33
January 1965
Colour B.R. Rail Grey

1/45 s
January 1966
Symbol for stencil application

1/45
December 1985
Symbol for stencil application

1/46 s
January 1966
House flag for general use on land

1/46
April 1985
House flag for general use on land

1/47 s
January 1966
Special symbol for Accident Prevention Service

1/47
April 1977
Special symbol for Safety Advisory Service

1/48 s
January 1968
Catering Service logotype

1/48
July 1974
Special logotypes for Travellers-Fare publicity

1/49 s
January 1968
Catering Service logotype in colour

1/49
January 1974
Special logotypes for Travellers-Fare publicity

Binder 2

July 1969
List of Sheets Binder 2

Section 2 Printed Publicity

2/01 s
April 1965
General notes

2/01
January 1968
General notes

2/01/1 s
April 1965
Typographic notes

2/01/1
January 1968
Typographic notes

2/02
April 1965
House colours for printed applications

2/03
April 1965
Symbol in colour for rail publicity

2/04
April 1965
Symbol in colour for shipping publicity

2/05 s
April 1965
Symbol and logotype in colour for rail publicity

2/05
December 1979
Symbol and logotype in colour for rail publicity

2/06
April 1965
Symbol and logotype in colour for rail publicity

2/07
April 1965
Symbol and logotype in colour for shipping publicity

2/08 s
April 1965
Symbol and logotype with regional identification

2/08 s
January 1969
Symbol and logotype with regional identification

2/08
August 1978
Symbol and logotype with regional identification

2/09 s
April 1965
Symbol and logotype with regional identification

2/09
August 1978
Symbol with regional identification

2/10 s
April 1965
Symbol and logotype with regional identification

2/10
August 1978
Symbol with regional identification

2/11
April 1965
Symbol and logotype with divisional identification

2/12 s
June 1966
Use of symbol and logotype on posters

2/12
January 1969
Use of symbol and logotype on posters

2/12/1 s
June 1966
Use of symbol and logotype on posters 40" x 50" broadside

2/12/1
January 1969
Use of symbol and logotype on posters 40" x 50" broadside

2/12/2 s
June 1966
Use of symbol and logotype on posters 40" x 25" upright

2/12/2
January 1969
Use of symbol and logotype on posters 40" x 25" upright

2/12/3 s
June 1966
Use of symbol and logotype on posters 30" x 40" broadside

2/12/3
January 1969
Use of symbol and logotype on posters 30" x 40" broadside

2/12/4 s
June 1966
Use of symbol and logotype on posters 30" x 20" upright

2/12/4
January 1969
Use of symbol and logotype on posters 30" x 20" upright

2/13 s
January 1966
Symbol and logotype with other identifications (Britsh Rail–Continental Ltd)

2/13
July 1970
Advertising literature sizes

2/13/1
July 1970
Advertising literature impositions and cover layouts

2/14
January 1966
Symbol and logotype with other identifications (Britsh Rail–International Inc)

2/15
April 1966
Use of symbol with other identifications (Harwich/Hook of Holland)

2/16 s
April 1966
Use of symbol with other identifications (Car Ferries)

2/16
January 1969
Use of symbol with other identifications (Car Ferries)

2/17
April 1966
Use of symbol with other identifications (Car Ferry Service)

2/18
May 1975
Use of symbol with other identifications (Inter-City)

2/19 s
April 1966
Use of symbol with other identifications (Inter-City)

2/19 s
April 1969
Use of symbol with other identifications (Inter-City)

2/19
December 1974
Special Logotypes for Inter-City/Sealink publicity

2/20
April 1966
Use of symbol with other identifications (Motorail)

2/21
April 1966
Use of symbol with other identifications (Seespeed)

2/22
July 1966
Use of symbol with other identifications (Freightliner)

2/23
January 1969
Symbol and logotype with divisional identification (Irish Seaways)

2/24 s
January 1968
Use of symbol with other identifications (Road/Rail/Air Link)

2/24
December 1971
Railair

2/25
April 1969
Use of symbol with other identifications (Rail Drive/Godfrey Davies)

2/26
June 1969
Use of symbol with other identifications (Rail Express Parcels)

2/27
March 1970
Use of symbol with other identifications (Sealink)

2/27/1
March 1970
Use of symbol with other identifications (Sealink)

2/27/2
March 1970
Use of symbol with other identifications (Sealink)

2/28
September 1971
Use of symbol with other identifications (Rail Freight)

2/28
January 1975
Use of symbol with other identifications (Railstores)

2/101
April 1966
Headquarter bulletins

2/106
June 1965
Window sticker general (Travel agent)

2/110
October 1965
Symbol for letterheads (Travel agent)

2/201
June 1965
Credit titles (British Transport Films)

2/251
July 1968
Pocket timetables

2/252
July 1968
Pocket timetables

2/253
July 1968
Pocket timetables

2/301
January 1968
British Rail Catering

2/302
January 1968
British Rail Catering menus and tariffs

2/303
January 1968
British Rail Catering menus and tariffs

2/303/1
January 1968
British Rail Catering miscellaneous items

2/304
January 1968
British Rail Catering timetable symbols

2/305
January 1968
British Rail Catering poster examples

Binder 3

July 1969
List of Sheets Binder 3

Section 3 Architecture and Signposting

3/01/1 s
April 1965
Facades of stations

3/01/1 s
August 1971
The signing of stations

3/01/1
December 1985
The signing of stations

3/01/2 s
April 1965
Facades of stations

3/01/2 s
August 1971
The signing of stations

3/01/2
December 1985
The signing of stations

3/01/3 s
April 1965
Facades of stations

3/01/3 s
August 1971
The signing of stations

3/01/3
December 1985
The signing of stations

3/01/4 s
August 1971
The signing of stations

3/01/4
December 1985
The signing of stations

3/01/5 s
August 1971
The signing of stations

3/02 s
April 1965
Pictograms

3/02 s
January 1974?
Pictograms

3/02
December 1985
Pictograms

3/02/1 s
January 1974?
Pictograms

3/02/1
December 1985
Pictograms

3/02/2 s
January 1974?
Pictograms

3/02/2
December 1985
Pictograms

3/02/3 s
January 1974?
Pictograms

3/02/3
December 1985
Pictograms

3/02/4 s
January 1974
Pictograms

3/02/4
December 1985
Pictograms

3/03 s
April 1965
Pictograms

3/03
December 1985
Location signs with pictograms

3/03/1
December 1985
Direction signs with pictograms

3/04
April 1965
Fascia lettering

3/04/1
September 1965
Large name signs outside stations

3/05 s
January 1966
Projecting box sign internally illuminated

3/05
December 1985
Projecting box sign internally illuminated

3/06
January 1969
Pole signs

3/11
May 1965
General principles

3/11/1
May 1965
General principles

3/12 s
May 1965
Standard dimensions for lettering and signs

3/12
September 1965
Standard dimensions for lettering and signs

3/13
May 1965
Standard wording and layout

3/13/1
May 1965
Standard wording and layout

3/13/2
May 1965
Standard wording and layout

3/14 s
May 1965
Method of assembly

3/14
December 1985
Principles for use of arrow

3/14/1 s
May 1965
Method of assembly

3/14/2 s
May 1965
Method of assembly

3/14/3 s
September 1965
Principles for use of arrow

3/14/4 s
November 1965
Wall-bracket signs

3/15
September 1965
Facia lettering

3/16
May 1965
Standard spacing for platform number signs in series E and F

3/17
May 1965
Method of assembly for platform direction signs

3/18
September 1965
Method of assembly for station name signs on platforms

3/18/1
September 1965
Method of assembly for station name signs on platforms

3/19
September 1965
Method of assembly for multi-worded signs

3/504
May 1965
M.O.T. Direction sign

3/601
January 1968
Catering Services

3/602
January 1968
Catering Services

3/603
January 1968
Catering Services

3/604
January 1968
Projecting box sign

3/605
June 1968
Projecting box signs

3/610
October 1967
Catering Services train indicators etc.

Binder 4

July 1969
List of Sheets Binder 4

Section 4 Rolling Stock

4/19
August 1977
HST Diesel electric power car Class 253

4/20
January 1969
A.C. Electric Class AL6

4/103
January 1966
Mark I carriage first class corridor

4/104
January 1966
Mark II carriage second class open

4/201
January 1966
12 ton goods van ventilated

4/301 s
January 1968
Window notices

4/301
September 1971
Window notices

4/301/1
January 1968
Window notices Mark IIa carriages

4/302
January 1968
Catering vehicle identification

Section 5 Lineside Equipment (Empty)

Section 6 Road Vehicles (Empty)

Section 7 Ships

7/01
October 1965
General notes

7/10
January 1965
Colour B.R. Marine Grey

7/11
January 1966
House flag

7/21
January 1966
TSS Dover

7/22
January 1966
MV Cambridge Ferry

7/23
January 1966
MV Slieve Donard

7/24
January 1974
MV St George

7/25
January 1974
MV Hengist, MV Horsa

7/26
January 1974
MV St Edmund

7/902
October 1965
Ships writing paper

Section 8 Liner Trains

8/21
January 1966
Freightliner lorry and 30'-0" container

8/21/1
January 1966
Freightliner containers 27'-0", 20'-0", 10'-0"

Section 9 Uniforms

9/01
March 1969
General notes

9/02
March 1969?
Station manager

9/03
March 1969?
Inspector

9/04
March 1969?
Senior railman

9/05
March 1969?
Railman

9/11
March 1969
Train crew driver

9/12
March 1969
Train crew guard

9/21
March 1969
Courier

9/22
March 1969
Ticket office clerk

9/51
March 1969
British Rail Catering refreshment room staff

9/52
March 1969?
Steward

Section 10 Stationery

10/01
August 1965
Letterheads A4 size

10/02
August 1965
Letterheads A5 size

Section 11 Miscellaneous

11/1
June 1965
Application to linen antimacassers

11/2 s
January 1968
Marking of linen

11/2
December 1985
Standard clock face

Section 12 Appendices

12/01
June 1969
Index

12/01/1
June 1969
Index

 

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